Every service we offer, what it costs, and when you don't need it — Lighthouse Local, Fond du Lac, Wisconsin
·8 min read·Lighthouse Local

Every service we offer, what it costs, and when you don't need it

Websites, fixes, local SEO, AI receptionist, automations, and content — a plain-English guide to what Lighthouse Local does for Fond du Lac businesses, with real prices and honest limits.

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What we actually do (in plain English)

Most Fond du Lac owners we talk to don't want to buy "digital services." They want the phone to ring, the site to load, and the Google listing to say the right hours. So here's every service we offer, what it costs, and — just as usefully — when you don't need it.

1. Websites built in days, not months

A modern, fast, mobile-first site with real copy, real photos, and a contact form that lands in your inbox. We draft content with AI from a single discovery call, you edit it in your own voice, and we ship. Typical turnaround: 7–10 days.

Starter Site — $975 one-time. Up to 5 pages, mobile-first design, contact form, basic on-page SEO, and AI-generated content to complement whatever you already have.

You don't need this if your site is fundamentally sound and just needs repairs — that's what our fixes & support work is for.

2. Fixes, repairs, and small updates

Slow pages, broken forms, a menu that won't open on a phone, prices three years out of date. We take a free look, send a flat quote, and most small fixes are done inside 48 hours. No retainer, no rebuild pitch unless you ask for one.

This is the lowest-risk way to start working together, and it's how most of our clients begin.

3. Local SEO and Google Business Profile

Ranking in Fond du Lac isn't the same game as ranking nationally. The work that actually moves the needle locally is unglamorous: a complete and correct Google Business Profile, consistent name/address/phone everywhere, service and city pages that match how people search, review volume, and schema markup so search engines can read your hours and location without guessing.

With AI handling keyword clustering and first drafts, a 20–30 page local SEO foundation goes up in about a week instead of a quarter. Typical time to page-one local visibility: 60–90 days.

4. AI receptionist and after-hours answering

The most expensive thing in most trades businesses is the call nobody answered. An AI receptionist picks up 24/7 in a local voice, captures the job details, answers common questions, and either books the appointment or texts you a summary before the caller has hung up.

Site + AI Receptionist — $1,975 + $99/mo. Everything in the Starter Site plus the answering agent, call transcripts, and lead notifications.

5. Automations: quoting, follow-up, and reviews

Small automations that quietly remove hours from your week:

  • Quote drafts generated from an intake form or a photo of the job.
  • Lead follow-up that texts or emails anyone who didn't hear back.
  • Review requests sent automatically after every completed job.
  • Review responses drafted in your voice in seconds, good reviews and bad.

Local Business OS — $3,475 + $199/mo. The full stack: site, receptionist, booking, review engine, content calendar, and ongoing maintenance.

6. Content, social, and email

A month of on-brand posts, a monthly newsletter, and seasonal promos — drafted with AI, edited by a human, approved by you. This is the piece owners abandon first because it never fits into a Tuesday. Making it a 20-minute review instead of a two-hour writing session is the whole trick.

Who we build for

  • Trades and home services — HVAC, plumbing, electrical, roofing, landscaping.
  • Hospitality — supper clubs, bars, cafés, event venues.
  • Clinics and practices — dental, chiro, vet, therapy.
  • Marine and rec — Lake Winnebago service, storage, rentals, guides.
  • Small manufacturers and job shops — quoting and after-hours coverage.

How to start

Pick the smallest thing that's broken and fix that first. If it's your site, we'll take a free look and send a flat quote. If it's missed calls, we'll show you what an AI receptionist would have caught last month. Either way you get a real answer before you spend anything.

More posts on each of these services are on the way — pricing breakdowns, before and afters, and what the numbers look like 90 days in.

Want to see what this looks like in your shop?

We do free 20-minute walkthroughs for Fond du Lac–area businesses. No pitch, just a real look at where AI would and wouldn't pay off for you.

Book a free walkthrough